Who you gonna call?

I had the privilege to be part of this creative campaign, key visuals I made for Najm. A profound message for road safety, celebrating National Day in the KSA.

Najm is a centralized accident reporting service used across Saudi Arabia for car accidents involving insured vehicles. It was created to make accident documentation faster and to connect drivers directly with insurance companies through a unified reporting system.

I had so much fun creating this heroic G.I. Joe experience.

Hoping for a peaceful world, always, soon!

Go visit Saudi Arabia !

Today, September 23, is the Saudi Arabia National Day.

The excitement surrounding Saudi National Day creates a great opportunity for innovative marketing. Businesses can capitalize on the national enthusiasm by creating campaigns that echo the themes of unity, heritage, and loyalty. 

By connecting with the collective pride of the nation, brands can craft messages that resonate deeply with their audience, driving engagement and loyalty.

This is where the Tourism Development Fund campaign hits the mark. TDF stimulates tourism projects and improves development boundaries in line with Vision 2030.

Stargazing delight

We created this meaningful campaign to enlighten the richness and everything this diverse country has to offer.

It also rains in Saudi Arabia, as if it was the UK or Belgium. There are white sanded beaches like in Bali, snowy Swiss-like mountains, stargazing as if you landed on Mars, but yet you’re still in Saudi Arabia!

It was a pleasure and a privilege to work on this campaign.

London or Riyad ?

It’s hot and I’m sure it’s not me ! ( 45°C )

The gift of a lifetime!

What if you could give someone the gift of a lifetime?

For the occasion of the "Gand Parlant launch” I'm offering this exclusive give away!

Write me a heartfelt, honest or inspiring letter telling me who deserves a video portrait for free!

A video portrait captures their voice, their smile, and their story in a way that will be treasured for generations. Who in your life deserves that?

Get the chance to win, if your letter moves me, surprises me, leaves me speechless, or even brings me to tears. Because that’s what "Grand Parlant" is all about: stories that matter and preserving them forever.

More about Grand Parlant , here!

Write me a (handwritten) letter !

Tell me, Who is the person you want to honor?

Who’s story is so special?

Who is meaningful to you?

What you hope this portrait will mean to them and the family? 

This isn’t just a giveaway. It’s a chance to preserve someone’s story forever.

Send me the letter at Stuivenbergvaart 83, 2800 Mechelen, Belgium.

P.S. Share this with a family member, a friend,  someone who deserves it. Maybe your letter will make someone’s day.

Mark your calendar “Grand Parlant Launch Party” September 24.

With a live soundtrack by Hansmaakteenfoto.

The Trip.

Imagine a family portrait that looks like it’s straight out of a film. Timeless, cinematic, and full of emotion. With my childhood friend Katty and her family as the stars, I created this truly special story.

Would you (or someone you know) love to have a cinematic family portrait like this?

One that isn’t just a photo, but a masterpiece you’ll cherish for years?

Drop me a message, geertdetaeye@me.com , and let’s turn your family’s story into art.

The trip will be fun, they said.

The backside of the medal.

People often ask me if winning the Belgian Photographer of the Year 2026 award has opened new opportunities.

At first, everyone, including my clients, were happy for me. Heartwarming! Then everything went quiet. No extra jobs followed.

Grateful as I was for the recognition, I had hoped for something unexpected, a surprise opportunity to come my way. I’m still waiting for that moment.

Even when we achieve success in this profession, we face an uphill battle in the creative industry. The effort and sacrifices we make aren’t always acknowledged or valued. The unseen realities of a creative career. Yet we keep going, day after day.

Charles Bukowski put it perfectly:

“If you’re going to try, go all the way.”

It’s such a privilege to do this incredible job for so long. A true blessing. Over the years, I’ve seen things that money can’t buy, the places I’ve discovered through my work, the joy of doing what I love with great people. The best job in the world.

Now, I aim to stay humble and share my knowledge. Last week, I did just that with a wonderful group of photography professionals.

This image came to life when I was asked to lead a workshop for fellow photographers eager to learn about my approach and process.

A talented friend, Bart Lenaerts, recently released a photo book, and that inspired me to create this image as a way to promote his work. View the book HERE

The ten workshop participants also had the freedom to create their own images.

What a fantastic experiment: 11 photographers, 11 ideas, 11 unique photographs.

The images will be displayed during the book launch.

If you would like to attend the next workshop in September 2026, feel free to let me know here: geertdetaeye@me.com

Exposed to love.

I’ve loved photography since I was 20. I’m not sure whether photographers are born or made, but I didn’t expect to become one. It grew into a passion that has shaped my life. I consider it a privilege to do what I love, and I’m grateful for the opportunities it brings. I work every day to try to improve my work, to reinvent myself, and to meet new challenges.

Winning Belgian Photographer of the Year 2026 made me even more eager to share my work. That’s why I’m exhibiting soon. It’s not a retrospective, I’m too young for that, but an overview of my career so far. I hope my personal work inspires others, and I’m excited to share it.

I hope to see you there.

Opening: April 2 at 18h. Till April 5. Location: Ijzerenleen 9 Mechelen Belgium.

This is a workshop about passion

Hello fellow photographers,

I’m excited to invite you on a unique photographic journey to Bulgaria.

An opportunity to create, learn, and explore together.

Endless possibility‘s, exploring the streets.

A few years ago, after a commercial shoot in Sofia, I had the chance to visit the New Boyana Studios — an incredible outdoor film studio with sets replicating iconic streets from New York, London, Rome, and even the Middle East. Walking through those immersive scenes sparked my creativity and planted a seed: what if we could return, not just to visit, but to create powerful images together?

That’s why I’m considering organizing a 4-day workshop in Bulgaria, designed for photographers who want to deepen their skills in lighting, storytelling, and concept development. You’ll have two full days of shooting on these extraordinary sets, plus time to prepare your own narrative and connect with fellow creatives.

I’ll guide you every step of the way, sharing my approach and insights to help you unlock your own photographic magic.

At this stage, I’m simply checking your interest, no dates are fixed yet. If this sounds like something you’d love to be part of, please reach out. I’d also love to hear your thoughts and suggestions.

Let’s create something unforgettable, for the love of photography.

Warmly,
Geert

Check out the studios HERE and dream away !

Brace yourself for Waterworld

I had so much fun creating this series—nothing to do with the Kevin Costner movie. I was hired to create the key visuals for the grand opening of Aquaventure: Lost World, an immersive experience at the Atlantis Hotel in Dubai. As impressive as the hotel itself, the underwater world sits beneath the building, with rooms facing the aquarium windows. A huge thank you to the staff and the client for making me feel so welcome. It was a truly inspiring shoot, though challenging at times. I chose to combine warm and cool light to accentuate the mystery already present in every room of the Lost World experience. It was a privilege to work on this campaign. This was one of my favorite shoots, where the client gave me the trust and freedom to realize my vision. Take a deep breath.

Childhood curiosity.

The Homecoming

A new image for my ongoing series "The Nearest Truth” , where I explore the possibility’s of location scouting, combined with a strong narrative.

For this project I embark on a journey through inspiring locations that have the power to ignite the imagination. Guided by the virtual lens of Google Street View, I find myself wandering through the digital corridors of the world, embarking on endless virtual walks. Like a spy plane soaring above, I observe the landscape from different angles, seeking out wooded areas, specific architectural styles, and mysterious structures that exude a captivating atmosphere. These locations serve as the foundation upon which I build my narrative.

A captivating story of a long lost daughter.

BALLAD FROM EDEN

In this photo series I explore the thin line between the familiar and the disturbing. Starting from a nostalgic photo series of still lifes, inspired by quintessential Flemish interiors and imbued with references to Flemish painting, Caravaggio, Edward Hopper and the films of David Lynch, I show seemingly domestic scenes that are slowly taken over by nature. By subtly integrating exotic animals, insects and plants in a surprising A.I. study, each still life acquires a strange layering.

These works question the recognizability of our safe environment in which we grew up and memories and reveal the dark undertones that lurk beneath the surface of the everyday. What at first glance seems warm and familiar, turns out to be a mirror of alienation and transience. Nothing is what it seems.

BEFORE AND AFTER!

The base, still live picture (no retouch) that I’ve taken and the final image, after my A.I. experiment.

Feel free ask me more about this project and see the all the original images, before the A.I. treatment.

I'M MAKING A MOVIE !

Short Film "The Sound of Broken Glass"

As a photographer, I have always been fascinated by the power of images to convey stories. My short film, "The Sound of Broken Glass," combines my passion for photography and film to bring a deeply personal narrative to life.

This black-and-white film delves into the complexities of a relationship in crisis, capturing the tumultuous interactions between a couple grappling with the aftermath of a dramatic event. Through visual poetry and choreography, I aim to immerse viewers in their emotional journey, highlighting moments of connection and distance while manipulating the concept of time with reverse scenes.

Moodboard

The film begins with a Polaroid that reflects their joyful past, quickly disrupted by a powerful dance representing their struggle. Using symbolism—such as a man gazing at his reflection while water rises—I visually articulate the characters' inner conflicts. A mysterious visitor and a shocking event involving a bird serve as metaphors for loss and the fragility of love.

In the climax, as the couple seeks to reconnect in a forest, I capture the tension and chaos within their relationship. The film concludes with unresolved tension, inviting reflection on the depths of human connections. Featuring no dialogue, only ambient sounds, the film will be complemented by a poignant soundtrack created in collaboration with a Belgian composer.

I am dedicated to bringing this vision to life with care and attention to detail, confident that it will offer a unique viewing experience. With support, I aspire to share this resonant story with a wide audience.

Hope to share the movie with you soon!

The crowdfunding has started, feel free to check it out and how you can support the making of my shortfilm.

https://www.voordekunst.nl/projecten/18409-the-sound-of-broken-glass#donaties

Warm regards, Geert

Raise your Glasses! To the new Jägermeister Campaign.

I had the privilege to work on the Jägermeister print campaign featuring their new product, Manifest. A high-end alcoholic drink designed to be shared with best friends during unforgettable moments. The concept involved photographing groups of stylish youngsters in luxurious settings like castles, restaurants, and cigar bars—locations where they may seem unexpected but feel perfectly at ease, cherishing each other's company over a great drink.

The production took place in Milan, offering an abundance of beautiful backdrops to enhance the visuals. Grateful for the experience and the fantastic outcome achieved with an exceptional team.

Some behind the scenes footage, for you to enjoy.